For this museum exhibition celebrating the architecture of Frank Gehry, I aimed to mirror the dynamic lines and fluid forms seen in his iconic designs. By incorporating scanned sketches from Gehry himself, I brought an authentic, artistic touch to the project. The exhibition collateral, from brochures to exhibition signage, reflects Gehry’s architectural essence through graphic elements that emphasize movement, structure, and flow. The typography was chosen to complement these design principles, adding both clarity and modernity while allowing the architecture to remain the visual focus.
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